Today is the day that Fujifilm has officially announced their ground-breaking new GFX medium format mirrorless camera system. The GFX 50S is a 51.4 megapixel, CMOS-sensor based mirrorless camera with exceptionally high performance specifications and alongside the new body, Fujifilm has also announced three initial lenses, with several more to appear later in 2017. The new system is slated to start shipping by late February and prices are surprisingly modest for medium format gear. At launch, pricing in Canada will be as follows...
GFX 50S Body - $8,499
GF 63mm f/2.8R WR standard lens - $1,899
GF 32-64mm f/4R LM WR wide zoom - $2,999
GF 120mm f/4R LM OIS WR Macro lens - $3,499
You can inquire about pre-ordering by clicking the above banner. In addition, we will be hosting a hands-on GFX Launch Event at Beau Photo Supplies on Friday, February 3rd, so call or email for more information about that too!
Some interesting accessories will be available for the new GFX system as well. One option is a tilting and swiveling EVF bracket ($749), that will allow for greater flexibility when viewing from awkward angles, a vertical battery grip ($799) and a large-format camera adapter plate ($519) to allow for tilt and shift movements when used on a 4x5 camera with suitable, high-resolution large-format lenses. A very interesting accessory will be the H-lens adapter ($879) which will allow for Hasselblad HC lenses to be mounted, even allowing you to use their leaf-shutters for fast studio flash-sync speeds up to 1/800 second. The only downside of the adapter is that those otherwise autofocusing Hasselblad HC lenses will only be manual focus when adapted to the GFX. Still, those two adapters will immediately open up a world of additional lens possibilities when they ship!
